Whether
you call it the "Green Economy," "Ethical Consumerism" or
"Eco-Capitalism," what is clear is that consumers are increasingly
looking to buy products that support their green values.
As John Grant (the author of The Green Marketing Manifesto) points, out "People will buy goods and services because of the company behind them.” In order to be an attractive company or publication in today's green marketplace, you must integrate sustainability into your brand.
Greenwashing won't work - customers have learned to be skeptical of brands with environmental claims. To really gain the trust (and dollars!) of your magazine's readers, your magazine should use environmental paper with a high recycled content that is certified by the Forest Stewardship Council.
In other words, using environmental paper is your ticket to the green economy. The Better Paper Project is here to help you integrate sustainable choices into your publication for the sake of the environment - and your bottom line.
Check out these resources to learn more about the green economy:
As John Grant (the author of The Green Marketing Manifesto) points, out "People will buy goods and services because of the company behind them.” In order to be an attractive company or publication in today's green marketplace, you must integrate sustainability into your brand.
Greenwashing won't work - customers have learned to be skeptical of brands with environmental claims. To really gain the trust (and dollars!) of your magazine's readers, your magazine should use environmental paper with a high recycled content that is certified by the Forest Stewardship Council.
In other words, using environmental paper is your ticket to the green economy. The Better Paper Project is here to help you integrate sustainable choices into your publication for the sake of the environment - and your bottom line.
Check out these resources to learn more about the green economy:
- J. Ottman Consulting: Strategies, Tools and Inspiration for Sustainable Brands
- For Green: Marketing and Design (blog)
- Ethical Consumerism: Development of a Global Trend and its Impact on Development (academic paper)
- GreenBiz: News and Resources
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